CRM part 2

CRM part 2

March 27, 2020 / by Trueson / Uncategorized

CRM – PART 2. TYPES OF CRM
CRM is usually classified into three types:
• Operational CRM: sales automation, marketing automation, customer service automation. This type facilitates the customer contacts with the organization and subsequent processing and fulfilment of their requirements.
• Analytical CRM: capture, storage, organization, analysis, interpretation and use of data. This type enables the right customers to be targeted with appropriate offers and permits personalization and one-to one-marketing to be undertaken through superior customer knowledge.
• Collaborative CRM: collaborative services and infrastructure to make the interaction between a company and its multiple channels possible. This type enables customers to contact the enterprise through a range of different channels and undergo a common experience across these channels.
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