Xpower/Veeva Interface

Xpower is an all in one profiling, segmentation and targeting platform developed by Xcellen. A powerful yet simple profiling, segmentation and targeting platform that saves you time and work and has a wide range of features.

In partnership with Xcellen, Trueson have developed an Xpower/Veeva interface that automatically integrates validated Segmentation data from Xpower in Veeva CRM, updating for example Product Metrics.

The interface is designed to manage customer specific fields and is configurable.

BENEFITS OF THE XPOWER/VEEVA INTERFACE

Seamless integration of Xpower Segmentation data and Veeva CRM
Configurable to include your custom fields
No load files involved
Automatic updates to Product Metrics from validated Segmentation data in Xpower

SOME OF XPOWER'S FEATURES

Profiling data

Manage multiple profiling surveys
Create complex decision trees

Quality Control

Run manual or automated quality checks
Easily identify outliers and reopen for profiling

Segmentation

Create value-based and behavior segmentation scenarios
Define matrix axis and build indicators based on potential, adoption, penetration, behavior, access, and innovation etc.

Targeting

Set up resource allocation scenarios built on segmentation scenarios
Create a customer engagement plan by segment

Validation

Request review or approval from different team members (Admin, Sales Director, Sales Manager,…)
Run the validation process with preset caps for changes.