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What is Salesforce Marketing Cloud? Veeva CRM & SFMC Integration

Categories: Salesforce
  1. Salesforce Marketing Cloud comprises a suite of studios and builders (Email Studio, Journey Builder, etc.).
  2. The platform lets you manage to message through multiple channels: email, SMS, ads, and push notification.
  3. Automation Studio and Journey Builder allow customers to automate their marketing campaigns to increase reach and efficiency.
  4. Tracking and reports provide analytics that allows customers to measure and improve their programs.
  5. The API and Enhanced FTP enable integration with any external system. Customers use these to integrate with web analytics, data warehouses, CRM systems, POS systems, custom apps, and more. 
SFMC PRODUCTS 
PRODUCTS DESCRIPTION 
Email Studio  Use data from every department to build smarter email—from basic marketing campaigns to sophisticated 1-to-1 messages 
Journey Builder  Deliver cross-channel personalized experiences at every step of the customer lifecycle with campaign 
Audience Studio  Capture data from any source and device, then unify, segment, and activate audiences to create valuable customer experiences 
Data Studio  Expand your reach with a data-sharing platform where publishers can share 2nd party data with marketers in a trusted and transparent way 
Mobile Studio  Send consistent SMS, push, and chat app messages in real-time 
Social Studio  Listen, publish, and engage to create customer advocates. Connect social to marketing, sales, and service in one platform powered by AI. 
Interaction Studio  Visualize, track, and manage customer experiences with real-time interaction management—driving valuable engagement at the right moment 
Advertising Studio  Use CRM to securely power 1-to-1 advertising across Google, Facebook, LinkedIn, Twitter, Pinterest, and Display at scale 
Google Analytics 360 Integrations  Gain cross-channel insights for seamless customer journeys with Google Analytics 360 + Marketing Cloud. 

 

Benefits of SFMC – UNDERSTAND, PERSONALIZE AND ENGAGE ACROSS MULTICHANNEL 
  • Plan, personalize, and optimize customer journeys 
  • Gain more information about your customer 
  • Map customer journeys across multiple channels, devices, and customer lifecycle stages 
  • Nurture your customers as you move them forward in their journeys 
  • Analyze and assess the impact of every customer interaction to determine strengths and flaws in your process 

 

SFMC & Veeva CRM CONSULTANCY – A solution for Life Science, Pharmaceutical industry 

 

Using SFMC, Veeva users can send tailored emails to many HCPs 

Why?  

  • The industry is moving towards integrating Sales and Marketing. 
  • SFMC allows emails to be sent in a bulk & for automated journeys to be setup 
  • You can own and directly manage the entire customer relationship including different touchpoints 
  • Interaction history, consent & contact data is all in one place 

How? 

  • SFMC connector: send Veeva CRM activities & contacts to Marketing Cloud 
  • Veeva MC Connector: displays Marketing Cloud activities on Veeva’s Activity Timeline 

Benefits 

  • Create customer journeys for different HCP profiles 
  • Include external channels, such as websites, social media, email marketing & Veeva channels 
  • Suggestions can be sent to reps that will lead them to action such as: 
  • Call with CLM 
  • Engage Meetings 
  • Approved Email interactions 
 OUR SERVICES – SFMC CONSULTANCY 
  • Data management 
  • Marketing Cloud customized development and configurations, integration (SFMC & Veeva integration) 
  • Implement HTML Email and Email Template to respond to different email clients and multi-devices 
  • Design, Implement and Optimize automation processes to suit your business model 
  • Devise multi-channel strategies including dynamic content/personalization, in-depth customer segmentation, and customer journeys 
  • Optimizing marketing campaigns with insightful metrics and reports on Marketing Cloud 
  • Test, test & test for the best practice in use cases 

Is Salesforce Marketing Cloud right for You? Contact us to learn more about SFMC, Veeva CRM and their integration.

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