- Salesforce Marketing Cloud comprises a suite of studios and builders (Email Studio, Journey Builder, etc.).
- The platform lets you manage to message through multiple channels: email, SMS, ads, and push notification.
- Automation Studio and Journey Builder allow customers to automate their marketing campaigns to increase reach and efficiency.
- Tracking and reports provide analytics that allows customers to measure and improve their programs.
- The API and Enhanced FTP enable integration with any external system. Customers use these to integrate with web analytics, data warehouses, CRM systems, POS systems, custom apps, and more.
|Email Studio||Use data from every department to build smarter email—from basic marketing campaigns to sophisticated 1-to-1 messages|
|Journey Builder||Deliver cross-channel personalized experiences at every step of the customer lifecycle with campaign|
|Audience Studio||Capture data from any source and device, then unify, segment, and activate audiences to create valuable customer experiences|
|Data Studio||Expand your reach with a data-sharing platform where publishers can share 2nd party data with marketers in a trusted and transparent way|
|Mobile Studio||Send consistent SMS, push, and chat app messages in real-time|
|Social Studio||Listen, publish, and engage to create customer advocates. Connect social to marketing, sales, and service in one platform powered by AI.|
|Interaction Studio||Visualize, track, and manage customer experiences with real-time interaction management—driving valuable engagement at the right moment|
|Advertising Studio||Use CRM to securely power 1-to-1 advertising across Google, Facebook, LinkedIn, Twitter, Pinterest, and Display at scale|
|Google Analytics 360 Integrations||Gain cross-channel insights for seamless customer journeys with Google Analytics 360 + Marketing Cloud.|
Benefits of SFMC – UNDERSTAND, PERSONALIZE AND ENGAGE ACROSS MULTICHANNEL
- Plan, personalize, and optimize customer journeys
- Gain more information about your customer
- Map customer journeys across multiple channels, devices, and customer lifecycle stages
- Nurture your customers as you move them forward in their journeys
- Analyze and assess the impact of every customer interaction to determine strengths and flaws in your process
SFMC & Veeva CRM CONSULTANCY – A solution for Life Science, Pharmaceutical industry
Using SFMC, Veeva users can send tailored emails to many HCPs
- The industry is moving towards integrating Sales and Marketing.
- SFMC allows emails to be sent in a bulk & for automated journeys to be setup
- You can own and directly manage the entire customer relationship including different touchpoints
- Interaction history, consent & contact data is all in one place
- SFMC connector: send Veeva CRM activities & contacts to Marketing Cloud
- Veeva MC Connector: displays Marketing Cloud activities on Veeva’s Activity Timeline
- Create customer journeys for different HCP profiles
- Include external channels, such as websites, social media, email marketing & Veeva channels
- Suggestions can be sent to reps that will lead them to action such as:
- Call with CLM
- Engage Meetings
- Approved Email interactions
OUR SERVICES – SFMC CONSULTANCY
- Data management
- Marketing Cloud customized development and configurations, integration (SFMC & Veeva integration)
- Implement HTML Email and Email Template to respond to different email clients and multi-devices
- Design, Implement and Optimize automation processes to suit your business model
- Devise multi-channel strategies including dynamic content/personalization, in-depth customer segmentation, and customer journeys
- Optimizing marketing campaigns with insightful metrics and reports on Marketing Cloud
- Test, test & test for the best practice in use cases
Is Salesforce Marketing Cloud right for You? Contact us to learn more about SFMC, Veeva CRM and their integration.