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CRM Strategy with Trueson

A beginner’s guide to CRM Strategy

In the fast-paced world of business, there’s a game-changer that goes by the name of CRM strategy. If you’re a company just dipping your toes into CRM, you’re in the…
CRM in HR

Understanding CRM in HR

Customer Relationship Management (CRM) in the Human Resources (HR) industry represents an innovative shift in how HR professionals manage their most valuable asset: the workforce. Traditionally, CRM has been associated…

Pharmaceutical CRM Solutions for Vietnamese market

Pharmaceutical CRM Solutions are the cornerstone of success in Vietnam’s bustling Life Science landscape. In this blog, we’ll delve into the world of CRM in Vietnam’s pharmaceutical sector, exploring its…

How can CRM apps improve Sustainability in SMEs?

Sustainability in SMEs (Small and Medium-sized Enterprises) refers to the ability to maintain business processes over time. Within this framework, the three pillars encompass economic, environmental, and social factors. It’s…

Veeva Vault vs. Traditional Document Management Systems

This blog post will compare and contrast Veeva Vault, a cutting-edge solution tailored to life sciences, healthcare, and manufacturing industries, with traditional document management systems. Our focus will be on…

Segment Customers on Salesforce Marketing Cloud

WHAT IS CUSTOMER SEGMENTATION?  A customer segment refers to a group of individuals or organizations who share similar characteristics, needs, behaviors, or preferences. These segments are created based on various…
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