News

Data Quality has become a business priority 

Artificial Intelligence (AI) is transforming CRM across the Life Sciences industry, creating new opportunities to improve customer engagement, automate workflows and support better decision-making. At the same time, organisations are…

Trueson Launches MCCP FastTrack for Vault CRM  

We’re excited to announce the launch of MCCP FastTrack for Vault CRM – empowering Life Sciences commercial teams with efficient Omnichannel enablement and seamless Multichannel Cycle Planning (MCCP).   Why MCCP…

What’s New in SFMC This Spring?

Earlier this year, Salesforce released new features for SFMC. Let’s explore some dominant ones and see how they enhance SFMC performance. Data Bundle Previously, we manually created landing pages, list…

AI Features in Power BI: Making Data Work for You

Microsoft has been providing powerful, built-in AI features in Power BI that make data analysis easier for everyone. These tools help users explore data effortlessly, identify key drivers behind trends,…

What are OTC and ETC Med Reps?

Understanding the distinction between OTC and ETC medical representatives (referred to as “med reps”) is essential for gaining insights into the Vietnamese pharma market and its operations. Unlike in European…

Press Release: Tecnos Japan Group acquired Trueson

Tecnos Japan and Tecnos Europe B.V. established, Dutch Solutions Provider Trueson B.V. Acquired   Entering the European and Vietnamese markets, accelerating global business expansion. Tecnos Japan Inc. (Head office: Shinjuku-ku,…