On August 27th, Trueson, in collaboration with DBAV, AusCham, and CEEC, hosted the highly anticipated hybrid event, “Empowering Omnichannel Success with BI and AI: A Hybrid Event with Roundtable Discussions.” The event saw great engagement from over 20 business leaders, and participants gained valuable insights into Omnichannel strategies, the application of AI, and Business Intelligence (BI) in today’s business environment.
Introduction to Trueson
Son Truong, CEO of Trueson, provided a brief overview of the company and its main offerings. He described how Trueson helps enterprises enhance their performance through unique CRM solutions, digital enterprise solutions, and data management strategies. Son highlighted the company’s experience in guiding organizations through their Omnichannel transformation and delivering a seamless customer experience.
Part 1: Omnichannel Strategy and BI
Jorge Salcedo, Senior CRM Consultant at Trueson, discussed the importance of a robust Omnichannel strategy. He explained why integrating different channels into a unified plan is crucial for ensuring a consistent customer experience, which fosters brand loyalty and growth. Jorge outlined the challenges organizations face in creating campaigns, integrating departments, and leveraging data, and provided solutions to overcome these obstacles.
Part 2: AI in Business Intelligence
Hai Pham, Senior Software Engineer at Trueson, followed with a presentation on leveraging AI in Business Intelligence. He demonstrated how AI can integrate multiple data feeds and the valuable insights that can be gained from this process. Hai shared practical examples of how AI improves customer segmentation and provided case studies on how it has increased sales and enhanced campaign effectiveness and personalization.
Part 3: AI – Opportunities & Impact in Omnichannel
Andrew Schwabe, Chairman & Co-founder of Saigon AI, provided some perspective on the opportunities and risks of AI in Omnichannel strategies. He emphasized that AI solutions must address specific and well-known business needs, avoid assumption and “black box” thinking, manage a unified data model, and continually test and adapt to changing market conditions. Andrew’s advice focused on aligning AI initiatives with business strategies to achieve the best results and avoid known difficulties.
Part 4: The Power of AI in Data Analytics
The final session was led by Hung Ngo, Founder and CEO of the Center of Talent in AI (CoTAI), who explored the power of AI in Data Analytics. Hung demonstrated the potential of AI to simulate customer behavior, work with data in real time, and provide a personalized customer experience. He emphasized that AI is not a competitor to humans but a tool to assist in decision-making, and he encouraged businesses to integrate AI into their digital strategies.
Closing Thoughts
The event was a resounding success, demonstrating that Omnichannel strategies combined with AI are essential for achieving business goals. We extend our gratitude to all guest speakers, co-hosts, and participants. The insights shared will undoubtedly help businesses tackle the challenges of digital transformation.
Stay tuned for more events from Trueson as we continue to explore the forefront of BI and AI!
