What’s New in SFMC This Spring?
Earlier this year, Salesforce released new features for SFMC. Let’s explore some dominant ones and see how they enhance SFMC performance. Data Bundle Previously, we manually created landing pages, list…
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Best Practices for Bringing Data into SFMC with AI-Powered Features
Salesforce Marketing Cloud (SFMC) offers multiple ways to import and manage data, ensuring seamless marketing automation and personalization. With AI-powered features, data management becomes even more efficient. Here’s a look…
AI Features in Power BI: Making Data Work for You
Microsoft has been providing powerful, built-in AI features in Power BI that make data analysis easier for everyone. These tools help users explore data effortlessly, identify key drivers behind trends,…
GenAI in the Life Sciences Industry: Unlocking Its Potential
Is AI just a buzzword? No. Generative AI in the Life Sciences Industry is transforming the way businesses operate, bringing innovation to research, development, and commercialization. While some may perceive…
Power BI Integration Capabilities
Power BI is a powerful tool that helps businesses bring their data together, no matter where it’s stored. From spreadsheets and databases to Salesforce, Google Analytics, and many others, Power…
Effectively Manage Sales Reps with CRM software
The evolution of CRM software has provided pharma companies with a tool to effectively manage their Sales Reps. In this blog, we will point out the difficulties and challenges that…
What are OTC and ETC Med Reps?
Understanding the distinction between OTC and ETC medical representatives (referred to as “med reps”) is essential for gaining insights into the Vietnamese pharma market and its operations. Unlike in European…
Press Release: Tecnos Japan Group acquired Trueson
Tecnos Japan and Tecnos Europe B.V. established, Dutch Solutions Provider Trueson B.V. Acquired Entering the European and Vietnamese markets, accelerating global business expansion. Tecnos Japan Inc. (Head office: Shinjuku-ku,…
Empowering Omnichannel Success with BI and AI: Event Recap
On August 27th, Trueson, in collaboration with DBAV, AusCham, and CEEC, hosted the highly anticipated hybrid event, “Empowering Omnichannel Success with BI and AI: A Hybrid Event with Roundtable Discussions.”…
Customization in CRM for the Life Sciences Industry
A robust CRM for the Life Sciences industry is essential for success in the competitive realm of the life sciences industry. Customization in CRM systems supports innovation and ensures meticulous…