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Omnichannel Excellence: Aligning Sales & Marketing for Better HCP Engagement

1 week ago

The latest Veeva Pulse Field Trends Report highlights the importance of Omnichannel Excellence in biopharma, revealing that 65% of healthcare professional (HCP) engagements remain unsynchronized. This lack of alignment leads to missed opportunities in…

What’s New in SFMC This Spring?

3 weeks ago

Earlier this year, Salesforce released new features for SFMC. Let’s explore some dominant ones and see how they enhance SFMC performance. Data Bundle Previously, we manually created landing pages, list…

Best Practices for Bringing Data into SFMC with AI-Powered Features

3 weeks ago

Salesforce Marketing Cloud (SFMC) offers multiple ways to import and manage data, ensuring seamless marketing automation and personalization. With AI-powered features, data management becomes even more efficient. Here’s a look…

AI Features in Power BI: Making Data Work for You

1 month ago

Microsoft has been providing powerful, built-in AI features in Power BI that make data analysis easier for everyone. These tools help users explore data effortlessly, identify key drivers behind trends,…

GenAI in the Life Sciences Industry: Unlocking Its Potential

2 months ago

Is AI just a buzzword? No. Generative AI in the Life Sciences Industry is transforming the way businesses operate, bringing innovation to research, development, and commercialization. While some may perceive…

What are OTC and ETC Med Reps?

6 months ago

Understanding the distinction between OTC and ETC medical representatives (referred to as “med reps”) is essential for gaining insights into the Vietnamese pharma market and its operations. Unlike in European…

Press Release: Tecnos Japan Group acquired Trueson

6 months ago

Tecnos Japan and Tecnos Europe B.V. established, Dutch Solutions Provider Trueson B.V. Acquired Entering the European and Vietnamese markets, accelerating global business expansion. Tecnos Japan Inc. (Head office: Shinjuku-ku,…

Empowering Omnichannel Success with BI and AI: Event Recap

8 months ago

On August 27th, Trueson, in collaboration with DBAV, AusCham, and CEEC, hosted the highly anticipated hybrid event, “Empowering Omnichannel Success with BI and AI: A Hybrid Event with Roundtable Discussions.”…

Customization in CRM for the Life Sciences Industry

9 months ago

A robust CRM for the Life Sciences industry is essential for success in the competitive realm of the life sciences industry. Customization in CRM systems supports innovation and ensures meticulous…

How to Choose the Right CRM Plugin for your WordPress site?

10 months ago

Selecting the right Customer Relationship Management (CRM) plugin for your WordPress site is a crucial decision that can significantly impact your business operations and customer relationships. With numerous options available,…

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