Earlier this year, Salesforce released new features for SFMC. Let’s explore some dominant ones and see how they enhance SFMC performance.
Data Bundle
Previously, we manually created landing pages, list emails, and marketing data streams, mapping each field individually. Now, the new Data Bundle streamlines this process by combining all three with automatic field mapping.
Personalized Recommendation with Agentforce
Agentforce now provides personalized recommendations through conversational interactions on any website with Personalization enabled.
SMS Custom Domains
Enhance brand recognition and user experience with custom domains for shortened links in MobileConnect.
Marketing Calendar
The new Marketing Calendar tab offers a unified view of all planned and active campaigns. Easily manage items, add new events, and create custom object calendars.
These updates are expected to bring SFMC to the next level, making it easier for users to improve their marketing campaigns. Read full Release Notes here for more details.
Trueson is here to help
Trueson’s experienced SFMC consultants and developers can help you maximize these new features. Contact us today for expert guidance!
