About Us

Trueson is a Global Services company, specialised in CRM, BI and Data Management
We service your business end-to-end, with Business and Technical Consultants that advise you on systems and processes and implement these, to CRM and Data experts that manage the ongoing administration and support. We help you manage your commercial operations, improve adoption and optimise ROI.
We value professionalism, quality and proactive customer engagement and are organized centrally to service customers timely and effectively.
We are proud to be Salesforce and Veeva Partner, and enjoy collaborating with leading (Life Sciences) companies on their systems and processes.
COMPANY INTRODUCTION
Trueson was founded by Son Truong in January 2015, together with a few like-minded professionals.
Trueson professionals have extensive Business and Technical experience with Salesforce, Veeva and Data Management – especially in the Life Sciences industry.
Trueson are known for understanding business needs and translating these to solutions and have successfully included app and advanced reporting & dashboards development in its diverse portfolio.
Head quartered in Netherlands, Trueson have teams based in Europe (Belgium, Netherlands and France) and Asia-Pacific, with a regional office and technical competence center in Vietnam, collaborating closely and supporting customers globally.

MISSION
Trueson primary aim is to help customers become more competitive, by providing high-end and high-value CRM and Data Management services in the most effective way. This way our customers can focus on their core businesses and competences.
Trueson is committed to delivering the added value that customers need for flexible services, with a guaranteed quality, at a fair price. Trueson is committed to servicing its customers as valuable and reliable business partners, by listening to their specific needs and requirements, and developing optimal solutions for these. Trueson staff is efficient, proactive and motivated, who will transfer skills, and share hands-on experiences and best practices with customers during the consulting process.
CORE VALUES
Trueson insists on professionalism, quality of delivery, and customer engagement in every activity.
Our business model is to establish and develop competence centers in conveniently located countries, to service customers timely, efficient and cost-effective.
We honor the fundamental value and dignity of all individuals and commit to creating and maintaining an environment that respects diverse traditions, heritages, and experiences.


VISION
Trueson strives to be a true and devoted business partner with every company, in all industries, by providing services for Data Management, Data Services, Project Management and specific data related assignments. With appropriate skills, best practices and hands-on experiences in all branches, Trueson wants to provide the best solutions and optimal synergy for managing CRM data flows, project management and data services for our customers.
OUR TEAM

Simon de Koning
CFO

Son Truong
Founder & CEO

Eefje Peelen
General Manager & HR Director

Loan Nguyen
General Country Manager – APAC

Michelle van Dam
Commercial Operations & PMO

Phuong Nguyen
Marketing Lead

Vy Dao
Marketing Executive

Nam Mai
Sales Executive

Nhung Nguyen
Accountant

Marjolein Tol
Content Coordinator

Laurent Ollivier
Senior CRM Compliancy Consultant

Michelle van Dam
CRM & Veeva Consultant

Thao Trinh
CRM Consultant

Irene Kim
Product Manager

Trieu Nguyen
Product Specialist
CRM Consultant

Phuong Nguyen
Salesforce Marketing Cloud Consultant

Vy Dao
Salesforce Marketing Cloud Administrator & Email Specialist

Phuong Nguyen
Business Analyst

Yen Ngo
Business Analyst

Duncan MacDonald
Data Steward

Gabriela Mulder
Data Steward

Tranh Huynh
Data Steward

Emile van der Maas
Lead of Development & Solutions

Johannes Hai Pham
Senior Software Engineer
Lead of APAC Tech

Thinh Phan
ROR Technical Lead

Duyen Le
Senior Developer | Business Intelligence

Hung Doan
Senior Developer

Minh Le
Senior Business Intelligence

Nguyen To
Software Engineer

Lai Truong
Senior Developer

Khai Kieu
Front-end Developer

Pryia George
QA & Validation Specialist

Bao Huynh
QA & Test Specialist

Sam Joosten
Developer
- Management Committee
-
Simon de Koning
Management CommitteeCFO
Son Truong
Management CommitteeFounder & CEO
Eefje Peelen
Management CommitteeGeneral Manager & HR Director
Loan Nguyen
Management CommitteeGeneral Country Manager – APAC
- Business Development & Marketing
-
Michelle van Dam
Business Development & MarketingCommercial Operations & PMO
Phuong Nguyen
Business Development & MarketingMarketing Lead
Vy Dao
Business Development & MarketingMarketing Executive
Nam Mai
Business Development & MarketingSales Executive
Nhung Nguyen
Business Development & MarketingAccountant
- Services & Consultancy
-
Marjolein Tol
CRM & Consultancy ServicesContent Coordinator
Laurent Ollivier
CRM & Consultancy ServicesSenior CRM Compliancy Consultant
Michelle van Dam
CRM & Consultancy ServicesCRM & Veeva Consultant
Thao Trinh
CRM & Consultancy ServicesCRM Consultant
Irene Kim
CRM & Consultancy ServicesProduct Manager
Trieu Nguyen
CRM & Consultancy ServicesProduct Specialist
CRM ConsultantPhuong Nguyen
CRM & Consultancy ServiceSalesforce Marketing Cloud Consultant
Vy Dao
CRM & CONSULTANCY SERVICESSalesforce Marketing Cloud Administrator & Email Specialist
Phuong Nguyen
CRM & Consultancy ServicesBusiness Analyst
Yen Ngo
CRM & Consultancy ServicesBusiness Analyst
Duncan MacDonald
CRM & Consultancy ServicesData Steward
Gabriela Mulder
CRM & Consultancy ServicesData Steward
Tranh Huynh
CRM & Consultancy ServicesData Steward
- Development & Solutions
-
Emile van der Maas
EU Technical CoELead of Development & Solutions
Johannes Hai Pham
APAC Technical CoESenior Software Engineer
Lead of APAC TechThinh Phan
APAC Technical CoEROR Technical Lead
Duyen Le
APAC Technical CoESenior Developer | Business Intelligence
Hung Doan
APAC Technical CoESenior Developer
Minh Le
APAC Technical CoESenior Business Intelligence
Nguyen To
APAC Technical CoESoftware Engineer
Lai Truong
APAC Technical CoESenior Developer
Khai Kieu
APAC Technical CoEFront-end Developer
Pryia George
EU Technical CoEQA & Validation Specialist
Bao Huynh
APAC Technical CoEQA & Test Specialist
Sam Joosten
EU Technical CoEDeveloper
OUR SKILLS
5 languages supported:
- English
- French
- Dutch
- Portuguese
- Vietnamese
12+ types of certifications
- Salesforce Certified Platform Developer
- Salesforce Certified Platform App Builder
- Salesforce Certified Administrator
- Salesforce Certified Marketing Cloud Email Specialist
- Salesforce Certified Marketing Cloud Consultant
- Salesforce Certified Marketing Cloud Developer
- Salesforce Certified Marketing Cloud Administrator
- Veeva CRM Administrator
- Veeva Multichannel CRM
- Veeva Approved Email
- Veeva CLM
- Veeva Engage Meeting
- Vault Platform
Some of our Capabilities:
- Business and Technical Consulting
- Development
- Integration
- Process automation
- Project Management
- Change Management
- Support
- Training