Xpower/Veeva Interface

Xpower is an all in one profiling, segmentation and targeting platform developed by Xcellen. A powerful yet simple profiling, segmentation and targeting platform that saves you time and work and has a wide range of features.​
In partnership with Xcellen, Trueson have developed an Xpower/Veeva interface that automatically integrates validated Segmentation data from Xpower in Veeva CRM, updating for example Product Metrics.​

The interface is designed to manage customer specific fields and is configurable.

BENEFITS OF THE XPOWER/VEEVA INTERFACE

  • Seamless integration of Xpower Segmentation data and Veeva CRM​
  • Configurable to include your custom fields​
  • No load files involved​
  • Automatic updates to Product Metrics from validated Segmentation data in Xpower

SOME OF XPOWER'S FEATURES

Profiling data​

  • Manage multiple profiling surveys​
  • Create complex decision trees​

Quality Control​

  • Run manual or automated quality checks​
  • Easily identify outliers and reopen for profiling​

Segmentation​

  • Create value based and behavior segmentation scenarios​
  • Define matrix axis and build indicators based on potential, adoption, penetration, behavior, access and innovation etc.​

Targeting​

  • Set up resource allocation scenarios built on segmentation scenarios​
  • Create a customer engagement plan by segment​

Validation​

  • Request review or approval from different team members (Admin, Sales Director, Sales Manager,…)​
  • Run the validation process with preset caps for changes​.
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