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CRM part 2 – Types of CRM

Categories: CRM, News

CRM is usually classified into three types:

  • Operational CRM: sales automation, marketing automation, customer service automation. This type facilitates the customer contacts with the organization and subsequent processing and fulfilment of their requirements.
  • Analytical CRM: capture, storage, organization, analysis, interpretation and use of data. This type enables the right customers to be targeted with appropriate offers and permits personalization and one-to one-marketing to be undertaken through superior customer knowledge.
  • Collaborative CRM: collaborative services and infrastructure to make the interaction between a company and its multiple channels possible. This type enables customers to contact the enterprise through a range of different channels and undergo a common experience across these channels.

So how can Trueson help your CRM strategies?


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CRM part 1
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