PART 1. DEFINITION
Customer Relationship Management (CRM) refers to all the strategies, tools and techniques that allow companies to track, manage and enrich their relationships with customers (including both current customers and former customers to win back) and prospects. Nowadays, many companies are using technology solutions to optimize their CRM strategies, develop the sales force and provide statistical and customer monitoring tools for marketing and data management (Delers, Cadiat & OverDrive, 2016).
Many technology companies are developing CRM software to meet the needs of the growing market, in which Salesforce and Veeva are among the strongest players. Trueson is proudly Veeva’s Certified Partner to help clients customize and develop their own CRM solutions.
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