Tracking and managing HCP Database is important for a pharmaceutical/ life science business to grow and succeed. Customer database platform helps sooner or later in driving sales.
What is a customer database?
An HCP customer database is a collection of information that contains lead contact details like a person’s names, phone numbers, addresses, email addresses, etc.
On a strategic level, a customer database can be used to create audience persona, customer journey, customer preferences, and sales funnels. This way, the company gets a broad view of customers’ sales and marketing data from a single place.
Hcp database integration with CRM solutions
To support customers managing their Healthcare Professionals (HCP) Database in-house, Trueson has developed a Customer Database Platform. This allows you to organize, structure, and manage your own HCP database yourself online, and integrate with Salesforce Sales or Veeva CRM. This is especially of interest if no HCP databases are available to subscribe to in your countries, offering you a solid consistent solution to manage your customer data in-house.