Customer Database Platform

Trueson have extensive experience in managing customer data and integration with CRM solutions.

To support customers managing their Healthcare Professionals (HCP) Database inhouse, Trueson have developed a Customer Database Platform. This allows to organize, structure and manage your own HCP database yourself online, integrate with Salesforce Sales or Veeva CRM. This is especially of interest if no HCP databases are available to subscribe in your countries, offering you a solid consistent solution to manage your customer data inhouse.

Key features of the Customer Database Platform are:

  • One view on the professional
  • Addresses, hospital DMU (visit), postal address (mail), website, telephone number, mobile number, social media, etcetera
  • Email address, Consent registration
  • DCR / Validation tool
  • Connector with Salesforce or Veeva CRM
  • Manage your field users’ Data Change Requests 

Key benefits of the Customer Database Platform are:

  • Correct healthcare structure (HCO’s, HCP’s, DMU’s, Government, Patient Organisations, HCP Organisations, Networks)
  • Avoid duplicates
  • Consistent structure across countries
  • Link with systems like Salesforce, Veeva, ERP, inhouse Sales Organisations
  • Manage consent and compliance
  • Support for digital / online strategy healthcare
  • Supportive of syndicated cooperation