A beginner’s guide to CRM Strategy
In the fast-paced world of business, there’s a game-changer that goes by the name of CRM strategy. If you’re a company just dipping your toes into CRM, you’re in the…
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How effective is your email campaign? Key metrics and their meaning
Email marketing is a cornerstone of digital communication for businesses, but deciphering the data behind it can be daunting. Understanding key metrics is vital for optimizing your email campaigns effectively.…
Understanding CRM in HR
Customer Relationship Management (CRM) in the Human Resources (HR) industry represents an innovative shift in how HR professionals manage their most valuable asset: the workforce. Traditionally, CRM has been associated…
Pharmaceutical CRM Solutions for Vietnamese market
Pharmaceutical CRM Solutions are the cornerstone of success in Vietnam’s bustling Life Science landscape. In this blog, we’ll delve into the world of CRM in Vietnam’s pharmaceutical sector, exploring its…
Revolutionizing Pharmaceutical Marketing: Salesforce Marketing Cloud’s Latest Automation Trends
In the ever-evolving world of pharmaceuticals, effective communication and engagement with healthcare professionals, patients, and stakeholders are crucial. Salesforce Marketing Cloud, renowned for its robust automation capabilities, is playing a…
Success Story: Idorsia optimizes Veeva Vault with Trueson
Veeva Vault is a content management solution tailored for pharmaceutical companies around the world. In this case study, Trueson will demonstrate how we assisted Idorsia in ensuring compliance and using…
How can CRM apps improve Sustainability in SMEs?
Sustainability in SMEs (Small and Medium-sized Enterprises) refers to the ability to maintain business processes over time. Within this framework, the three pillars encompass economic, environmental, and social factors. It’s…
Veeva Vault vs. Traditional Document Management Systems
This blog post will compare and contrast Veeva Vault, a cutting-edge solution tailored to life sciences, healthcare, and manufacturing industries, with traditional document management systems. Our focus will be on…
Preparing for Audits: Leveraging Veeva Vault for Compliance Success
Veeva Vault, a leading cloud-based content management platform, emerges as a powerful tool for organizations striving to achieve compliance success. In today’s highly regulated business landscape, organizations across industries face…
Segment Customers on Salesforce Marketing Cloud
WHAT IS CUSTOMER SEGMENTATION? A customer segment refers to a group of individuals or organizations who share similar characteristics, needs, behaviors, or preferences. These segments are created based on various…